In fin-de-siècle Paris, a now-famed art form began to take hold. Rich, colorful lithographic posters celebrated femininity and modernity and revitalized street advertising. L’Affichomania: The Passion for French Posters explores this aesthetic by showcasing five masters of the medium: Jules Chéret, Eugène Grasset, Alphonse Mucha, Théophile-Alexandre Steinlen, and Henri de Toulouse-Lautrec.